A hard-hitting campaign has been launched to help tackle the growing problem of drivers using their mobile phone behind the wheel in Conservative-led East Sussex and across the county.
The campaign highlights the serious consequences of using a phone whilst driving with the strapline ‘one second of distraction, a lifetime of regret’.
It follows an increase in the number of drivers admitting to using their phone behind the wheel and one in five drivers aged 17-24 confessing to taking part in video calls whilst driving.
The message will be shared across Sussex with campaign posters on buses and at petrol stations, adverts on local radio and posts on Snapchat, YouTube, Facebook and Instagram.
Conservative Cllr Claire Dowling, East Sussex County Council’s lead member for transport and environment said: “The increase in drivers who admit to regularly using their phone behind the wheel is extremely worrying.
“Some drivers underestimate the dangers of using a phone whilst driving, even a split-second lapse in concentration whilst changing a song on a playlist or checking a text message can have serious consequences. We hope the campaign will highlight those dangers and make people think twice about picking up their phone.”
Motorists are four times more likely to crash when using a phone, and more than half of drivers admit that mobile phones are their biggest distraction whilst driving.
The Sussex-wide campaign urges drivers to pledge not to use their phone behind the wheel by visiting https://eastsussex.gov.uk//RoadPledge
As well as increasing the risk of crashing by up to four times, using a mobile phone while driving is illegal and can result in a fine of up to £1,000, six penalty points, and a driving ban.
More information about the campaign and advice on how to stay safe is available at https://eastsussex.gov.uk//RoadPledge
